TamaranDesigns has been around for about 4 years now and from the beginning I worried and toiled over making my business look "professional". This meant trying to have a cohesive brand while not spending a fortune on supplies, (bags, labels, cards, etc...). I found this very difficult since I am not a major retailer and don't have the buying power of say Macy's when it comes to having packing supplies look like mailing supplies look like, well you get it. So I inadvertently spent a small fortune on printer ink cartridges in an attempt to make my own matchy matchy brand identity. As I participated in more shows this season than any before I began to notice something from my fellow artisans and started to wonder why do all of my supplies have to look like I'm a major retailer, doesn't that sort of defeat the whole aesthetic of handmade small business? I saw so many wonderful talented artisans who's bags weren't all the same, using re-purposed tissue paper and worrying more about a high quality handmade item rather than looking like Bergdorf's. A heavy weight was suddenly lifted off of my soul, I no longer have to run around printing letter heads and mailer labels that match my business card, or search for the right shade of tissue paper to look like it was custom made for me. Yippeee, now all I will worry about are my creations, as it should be for artisans and craftspeople
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